Summary

I'm a copywriter with 8+ years of experience. Have worked on 30+

brands across platforms. I believe in entertainment-driven advertising

that's rooted in insight, observation and culture.

| Message first, medium later

| Emotion first, tech later

| Humour first, platform later

• Writer of the controversial Tanishq ‘Ekatvam' campaign

• Winner of the IndIAA Award by International Advertising Association –

for the Dailyhunt IPL Campaign

• Winner of the German Star of India award at the Indian Film Festival,

Stuttgart, Germany – for ‘Josh: No Need to Act – a Mental Health

Campaign'

Experience

Freelance Creative Consultant - Copy | Mumbai | Jan 2022 - Present

Content Partner (Associate Creative Director) | WYP-Wondrlab, Mumbai | Apr 2021 - Nov 2021

Group Head - Copy | WYP Worldwide, Mumbai | Apr 2019 - Apr 2021

Creative Supervisor - Copy | WYP Worldwide, Mumbai | Apr 2018 - Apr 2019

Copy Supervisor | WYP Worldwide, Mumbai | July 2017 - Mar 2018

Copywriter | Mixed Route Juice, New Delhi | Sep 2015 - Jun 2017

Copywriter | Dentsu Webchutney, New Delhi | Apr 2015 - Aug 2015

Social Media Community Manager | Razorfish, Publicis Groupe, New Delhi | Sep 2014 - Mar 2015

Intern - Digital Marketing | Odino Pixar, New Delhi | Dec 2013 - May 2014

Ad-film Writing - Long & Short form | Storytelling | 360° Creative Campaigns | Creative Strategy |

Voice-over & Lyric Writing – English & Hindi | Creative Direction | Integrated Advertising |

New Age Ideas to Old School Craft | Brand Insight | Consumer Insight | Digital & Social Media

B.A. Hons. Economics | Deshbandhu College, Delhi University | 2008 - 2011

English | High-level proficiency

Hindi | High-level proficiency

+91 99588 21409