Biryani by Kilo - Brand Film

Biryani by Kilo specialises in slow cooked, authentic dum biryani. That’s why they take so long to deliver – about 90 mins.

Rather than shying away from this attribute and promising fast delivery, they wanted to embrace the brand truth proudly in a film. They take long to deliver because they don’t cut corners while cooking the best possible dum biryani. Some things deserve a lot of time and the brand was proud not to rush and instead, respect the process.

We married this brand truth with life. In a world where everything has a deadline and everyone is rushing, there are a few unhurried moments we deserve with our loved ones. Evenings where we all gather and don’t constantly look at the clock. House-parties when there are no reminders set on phone, no notifications. A few hours with no purpose except love and affection being shared.

For these ‘fursat ke pal’, there’s no better dinner companion than ‘fursat se banayi’ Biryani by Kilo.

Here’s what I wrote as a freelance copywriter.