Josh - Dimag Mat Laga

In its nascent days, Josh app hosted loads of entertaining content, keeping you hooked for hours. But people as content consumers didn’t know that. So, the brand wanted to convey it through a film campaign. 

One distinct offering of the app was that it only featured silly, wacky and bonkers content that would amuse you. Making you laugh. Killing your boredom. Relaxing you. Giving you a break. 

Content that you can watch lying down, NOT applying yourself even a bit. Just watch and be entertained. 

Here are the two visually stark films I wrote, treating them in a Thai-advert-like manner and taking the phrase “Dimag side mein rakh ke dekh” quite literally.