TATA Yodha - Brand Film
A VO-led brand film for Yodha – Tata’s flagship pickup truck.
The Tata Yodha Pickup is a high performance commercial truck that offers last mile transportation requirements – whether it’s fresh products like vegetables and fish, or as a light service support vehicle at construction sites.
The truck is a tough vehicle, traversing the most rugged terrains. Owned mostly by lower-income group audiences, primarily men, in tier-3 cities and villages.
The brand wanted a VO-led film for their Rajasthan chapter, appealing to the ‘humble macho-ness’ of Rajasthani men. Appealing to someone who is proud yet down-to-earth. Someone who fights daily battles valiantly yet is an endearing caregiver to his family.
Here’s what I wrote, as a freelance copywriter:
