Dailyhunt Hai Na

Dailyhunt managed to become the 3rd most downloaded app in the country. But could never truly highlight their best app features.

As a solution, we created a set of cheeky 15-sec films and a couple of radio spots, highlighting one feature at a time. The campaign impressed their main TG, the youth.

It also won the IndIAA Award for Advertising Excellence at one of the few award festivals that agencies and brands cannot enter themselves. Here, India's top marketers get to nominate and a very critical jury awards only the best.