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Future Generali - Health Bachao Tax Bachao
A campaign to sell health insurance as a tax-saving instrument.
Selling life insurance is easier. People respect its utility and tax-saving capability.
However, when it’s health insurance, people question both and thus, think twice before buying it.
Towards the end of FY 2020-21, Future Generali Health Insurance wanted to hit its sales target by a quick fix – selling health insurance as a tax-saving instrument.
A simple campaign with a straightforward message – with a subtle dig at the notion that tax-saving is some rocket science.
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