Johnnie Walker - The Travelling Billboard

Not my idea/scripts. But I worked on some parts of the campaign.

Johnnie Walker is a dad’s brand. At least, that’s how young Indians look at it. Whiskey, as a drink, is for older people; beer is what the youth likes to chill with. These were some of the problems that JW was dealing with when it decided to refresh its TG.

And since alcohol advertising is banned in our country, their options were limited. Hence, they approached us asking to create a billboard campaign. Which we did. But not in the traditional way.