Josh - Miscellaneous
Two campaigns – one for app downloads, the other for announcing a star-studded, online charity concert.
CAMPAIGN 1
The first campaign here tells a wacky joke – a sample of all the amusing content available on Josh – prompting the viewer to download the app.
CAMPAIGN 2
After the deadly COVID wave-II, Josh wanted to build a groundswell of gratitude for all who helped us during those tough times – frontline workers, doctors, policemen, shopkeepers, watchmen, house-help, delivery boys and even our loved ones.
Hence, Josh collaborated with ACT Grants – an NGO created for COVID relief – and announced the Josh ACT Music Concert. An online music marathon to be hosted by Saif Ali Khan and featuring names like Vishal Dadlani, Amit Trivedi, Sukhvinder Singh & many more. The event’s proceeds were reserved for various COVID relief initiatives.
The brand wanted to announce the concert in a heartfelt, emotional way; touching upon the theme of the concert – gratitude.
Here’s the film I wrote, voiced by Swanand Kirkire and comprising only stock footage because film shoots weren’t allowed.
