Tanishq - Dua Ka Sona (Covid version)

Tanishq has always been appreciated as a ‘good’ brand, known for ethical business practices and its commitment to CSR. The brand continued its efforts during the pandemic in 2020, taking care of the frontline workers and its own karigars alike.

They wanted to highlight their endeavour and inspire other big corporates through an emotional film.

Here’s the film I wrote under the brand's long-standing property of 'Dua Ka Sona'. The film comprised only stock footage because shoots weren’t allowed.